Pet food ingredients:
What do pet owners actually prefer?

Pet food and treat manufacturers continuously try to differentiate themselves, by adding extra ingredients to their products, and by focusing on different health benefits in their marketing and packaging. But what are the things that resonate most with consumers?

A survey conducted by GlobalPETS in collaboration with YummyPets reveals what pet owners’ preferences are around ingredients: From the health benefits they most desire to the types of food products they plan to buy.